Meghan Markle's new food brand "As Ever" sold out within just 30 minutes of its launch.
The Duchess, 43, celebrated the rapid sell-out on Instagram, writing: "Our shelves may be empty, but my heart is full!"
The range included premium items such as £11 jars of jam and £22 limited edition honey.
Fans quickly snapped up the £11 raspberry preserve, described as a "luscious fruit-forward spread" in "elegant keepsake packaging".
The £9 teas, including lemon ginger, peppermint and hibiscus varieties, also sold out rapidly.
£12 flower sprinkles and £11 shortbread and crepe mixes were similarly unavailable within the hour.
However, a source has claimed the quick sell-out was a deliberate strategy.
"This is simply a marketing ploy," the source said.
"You make a relatively small amount available so it all gets bought and then you can say it's so popular it sold out."
The collection promised to bring "surprise and delight" to "every day" according to the brand's website.
A statement from the brand said: "This collection offers a glimpse into Meghan's approach to elevated, everyday living and is inspired by her long-lasting love of cooking, entertaining, and hostessing with ease."
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The statement continues: "As Ever brings to life the staples Meghan turns to time and again in her own kitchen and daily life."
"Designed to infuse warmth, beauty, and intention into daily rituals, this collection marks the beginning of a brand that will continue to evolve with new seasonal offerings inspired by Meghan's personal essence."
The brand has confirmed that "As ever will release new product collections seasonally" as the lifestyle range continues to develop.
Currently, Meghan's first As Ever products are available across the US only.
Find Out More...
The Duchess, 43, celebrated the rapid sell-out on Instagram, writing: "Our shelves may be empty, but my heart is full!"
The range included premium items such as £11 jars of jam and £22 limited edition honey.
Fans quickly snapped up the £11 raspberry preserve, described as a "luscious fruit-forward spread" in "elegant keepsake packaging".
The £9 teas, including lemon ginger, peppermint and hibiscus varieties, also sold out rapidly.
£12 flower sprinkles and £11 shortbread and crepe mixes were similarly unavailable within the hour.
However, a source has claimed the quick sell-out was a deliberate strategy.
"This is simply a marketing ploy," the source said.
"You make a relatively small amount available so it all gets bought and then you can say it's so popular it sold out."
The collection promised to bring "surprise and delight" to "every day" according to the brand's website.
A statement from the brand said: "This collection offers a glimpse into Meghan's approach to elevated, everyday living and is inspired by her long-lasting love of cooking, entertaining, and hostessing with ease."
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The statement continues: "As Ever brings to life the staples Meghan turns to time and again in her own kitchen and daily life."
"Designed to infuse warmth, beauty, and intention into daily rituals, this collection marks the beginning of a brand that will continue to evolve with new seasonal offerings inspired by Meghan's personal essence."
The brand has confirmed that "As ever will release new product collections seasonally" as the lifestyle range continues to develop.
Currently, Meghan's first As Ever products are available across the US only.
Find Out More...