PS5 Update: the end of an era

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2023 is looking good for PlayStation!

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In order to make a service like that appealing, Sony would need to put an emphasis on software that goes beyond the handful of major exclusives it launches in any given year. We saw some signs that Sony was upping its commitment to games early in 2022 when it announced its intention to acquire Destiny developer Bungie. That was just a small part of a larger shift though, as the company also announced it would launch 12 live-service games by 2025. Adding to the pile of changes, that news came not long before PlayStation announced the creation of an entire mobile division after acquiring Savage Game Studios.

Those moves signal some big changes coming to PlayStation’s core software business, but there are some shifts in hardware coming too. In February, the company will launch PlayStation VR2, reaffirming Sony’s commitment to the tech by making it the only major console manufacturer chasing VR.

Each of those shifts set the stage for 2023, a year where all those disparate moves will come to a head. We’ll likely see Sony break into mobile gaming, start its push into live service, double down on VR, and put more emphasis on PS Plus. It’s unlikely that we’ll see a year where players are sitting on their hands between tentpole action-adventure games.

PlayStation’s 2023 is all business
There’s currently a sense that PlayStation is in overhaul mode as it tries to adapt to a rapidly changing industry. When you look at all these moves point by point, it paints a picture of a company that sees a serious need to change course. Though it may find success in its new model, there are challenges it’ll need to address.

We can already see that in its PS Plus rollout, which has drawn a tepid reaction due to key shortcomings. Though it had the potential to be a response to Xbox Game Pass, it struggled to generate buzz due to its complicated tier system and an inconsistent rollout of retro titles — one of the service’s unique selling points. Sony will need to strengthen that offering for PS Plus to remain a viable pillar of its ecosystem.

Playstation CEO and president, Jim Ryan, stands in front of a blue wall with Playstation button symbols illuminated.
Alex Wong/Getty Images
One area that could make or break Sony is its pivot to live service, which remains an industry-leading model for long-term revenue. Sony has benefited from third-party games like Fortnite, Warzone, and Genshin Impact, but it has long left money on the table by not owning a long-tailed hit of its own. From a business perspective, it’s a no-brainer — but one that’s more difficult than it sounds. Flooding a market with games that are all intended to capture and retain players risks becoming a self-defeating strategy. Does it make sense to release such a massive number of titles rather than focusing on one or two good ones that can hook a wide player base? It’ll be a tough juggling act to execute over the next three years.

The PS VR2 is the most natural “side-project” PlayStation is embarking on, but Sony will need to work hard if it doesn’t want to repeat history. Sony has a history of underdelivering with its non-console hardware efforts like the original PS VR and PlayStation Vita, struggling to consistently support its less popular hardware. That, naturally, spiraled into fewer consumers willing to invest, creating less incentive for PlayStation and third parties to invest either. While I’m hopeful this time could be different, a juggling act as complex as Sony’s always runs the risk of a few dropped balls.

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