Volkswagen is set to unveil its most affordable electric car yet, with plans to showcase a new entry-level model priced at less than £17,000 within the coming weeks.
The German automaker revealed the plans during a meeting at its Wolfsburg facility, where employees were given an exclusive first look at the design.
The new vehicle forms part of Volkswagen's ambitious strategy to make electric mobility accessible to a wider audience.
The production version of this budget-friendly electric car is scheduled to hit the market in 2027. It outlined that it would cost around €20,000 or £16,669.
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Thomas Schäfer, CEO of the Volkswagen Passenger Cars brand, said: "With the results of the negotiations in December, we have embarked on the largest future plan in the history of Volkswagen."
The new entry-level model will be part of Volkswagen's electric small car family, developed under the Brand Group Core within the Volkswagen Group.
Before the £17,000 model arrives, VW will launch the ID. 2all, its first all-electric small car, which will reach dealerships in 2026 with a base price of less than €25,000 (£20,836).
Both vehicles will be based on the next evolution of the modular electric drive (MEB) platform and look to build on the company's EV success. It has sold more than 1.35 million ID. vehicles globally since 2019.
Schäfer emphasised the company's commitment to making electric vehicles accessible, calling the new model "an affordable, high-quality, profitable electric Volkswagen from Europe for Europe. He also described it as the "Champions League of automobile manufacturing."
The CEO highlighted that this initiative would be crucial in achieving the brand's primary objective of making electro-mobility attractive for everyone.
Daniela Cavallo, Chairperson of the General and Group Works Council of Volkswagen AG, noted the significance of revealing the design first to Wolfsburg employees.
She said: "The new all-electric entry-level model will be a Volkswagen in the genuine sense of the term. It is therefore appropriate that our employees at the Wolfsburg plant will be the first to have a preview of the design - before the general public."
Volkswagen has outlined an ambitious three-stage plan to secure its future in the electric vehicle market. The first stage, "Catch up," focuses on strengthening competitiveness by optimising cost structures and extending the existing model portfolio.
The "Attack" phase will see VW launch nine new models by 2027, including the production version of the ID. 2all and the new entry-level electric car, while the final stage ("Lead") will establish the brand as the technologically leading brand in the volume segment.
This strategy forms part of the "Zukunft Volkswagen" (Future Volkswagen) agreement reached with employee representatives in December 2024.
The jointly agreed goal is for the Volkswagen Passenger Cars brand to become the technologically leading volume manufacturer globally by 2030.
LATEST DEVELOPMENTS:
Volkswagen has reaffirmed its commitment to the Wolfsburg plant, with brand CEO Thomas Schäfer declaring it will remain the heart of the brand in the electric age. It comes after fears the factory would be closed as part of cost-cutting measures.
The company plans to relocate Golf production to Mexico, creating space for advanced technologies in Wolfsburg's Hall 54.
"The Wolfsburg plant has a clear perspective for the future... We intend to produce the electric Golf successor on the new SSP platform there, as well as the high-volume electric T-Roc," said Schäfer.
Works Council Chairperson Daniela Cavallo highlighted that the future electric models produced in Wolfsburg currently represent a volume exceeding 500,000 units per year.
Find Out More...
The German automaker revealed the plans during a meeting at its Wolfsburg facility, where employees were given an exclusive first look at the design.
The new vehicle forms part of Volkswagen's ambitious strategy to make electric mobility accessible to a wider audience.
The production version of this budget-friendly electric car is scheduled to hit the market in 2027. It outlined that it would cost around €20,000 or £16,669.
Do you have a story you'd like to share? Get in touch by emailing [email protected]
Thomas Schäfer, CEO of the Volkswagen Passenger Cars brand, said: "With the results of the negotiations in December, we have embarked on the largest future plan in the history of Volkswagen."
The new entry-level model will be part of Volkswagen's electric small car family, developed under the Brand Group Core within the Volkswagen Group.
Before the £17,000 model arrives, VW will launch the ID. 2all, its first all-electric small car, which will reach dealerships in 2026 with a base price of less than €25,000 (£20,836).
Both vehicles will be based on the next evolution of the modular electric drive (MEB) platform and look to build on the company's EV success. It has sold more than 1.35 million ID. vehicles globally since 2019.
Schäfer emphasised the company's commitment to making electric vehicles accessible, calling the new model "an affordable, high-quality, profitable electric Volkswagen from Europe for Europe. He also described it as the "Champions League of automobile manufacturing."
The CEO highlighted that this initiative would be crucial in achieving the brand's primary objective of making electro-mobility attractive for everyone.
Daniela Cavallo, Chairperson of the General and Group Works Council of Volkswagen AG, noted the significance of revealing the design first to Wolfsburg employees.
She said: "The new all-electric entry-level model will be a Volkswagen in the genuine sense of the term. It is therefore appropriate that our employees at the Wolfsburg plant will be the first to have a preview of the design - before the general public."
Volkswagen has outlined an ambitious three-stage plan to secure its future in the electric vehicle market. The first stage, "Catch up," focuses on strengthening competitiveness by optimising cost structures and extending the existing model portfolio.
The "Attack" phase will see VW launch nine new models by 2027, including the production version of the ID. 2all and the new entry-level electric car, while the final stage ("Lead") will establish the brand as the technologically leading brand in the volume segment.
This strategy forms part of the "Zukunft Volkswagen" (Future Volkswagen) agreement reached with employee representatives in December 2024.
The jointly agreed goal is for the Volkswagen Passenger Cars brand to become the technologically leading volume manufacturer globally by 2030.
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Volkswagen has reaffirmed its commitment to the Wolfsburg plant, with brand CEO Thomas Schäfer declaring it will remain the heart of the brand in the electric age. It comes after fears the factory would be closed as part of cost-cutting measures.
The company plans to relocate Golf production to Mexico, creating space for advanced technologies in Wolfsburg's Hall 54.
"The Wolfsburg plant has a clear perspective for the future... We intend to produce the electric Golf successor on the new SSP platform there, as well as the high-volume electric T-Roc," said Schäfer.
Works Council Chairperson Daniela Cavallo highlighted that the future electric models produced in Wolfsburg currently represent a volume exceeding 500,000 units per year.
Find Out More...