Tesco is set to launch the UK's first permanent menopause-friendly shopping bays across 93 large stores this month.
The initiative, rolling out in April 2025, aims to support the 15.5 million women currently navigating menopause in the UK.
Following a successful trial in February 2024, these dedicated sections will now become a permanent fixture in Tesco's larger stores nationwide.
The menopause-friendly bays will feature MTick-certified products specifically designed to support women experiencing any of the 48 signs of menopause.
This move comes as research reveals 87 per cent of menopausal women feel overlooked and underserved by retailers.
The permanent bays demonstrate Tesco's long-term commitment to making menopause more visible and bringing both choice and trust to their shoppers.
MTick certification is the trusted shopping symbol for menopause-friendly products, helping women identify items that may ease or support menopause symptoms.
Every brand carrying the MTick must meet strict qualifying criteria, including minimum nutrient levels for food supplements and ensuring quality for menopausal consumers.
The dedicated bays will display products certified to help with various symptoms, from skin and hair changes to bladder weakness and mood changes.
Women can also access educational content about the breadth of product choices available.
The fixtures include QR codes linking to GenM's 48 signs page, providing valuable education and guidance.
Women aged 45 to 55 account for a £2.4 billion market in Health & Beauty, making them the fastest-growing shopper segment.
Sales of menopause-related health and beauty products are projected to grow 138 per cent from 2020. The market is expected to reach £100million by 2028.
This data demonstrates the significant growth of the menopause category and increasing numbers of shoppers seeking menopause-friendly solutions.
The menopause-friendly bays will feature a range of MTick-certified products from household names including Always, Charles Worthington, Mitchum, Sanex and TENA.
They will also support challenger brands such as WUKA, Peachie, FaceFacts, The Solution, So Divine, and NutriBurst.
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Chief commercial officer at Nutriburst Victoria Young said: "The initiative that Tesco has spearheaded is a fantastic step forward for building awareness of the symptoms of menopause early on as well as the range of effective and carefully curated solutions.
"Giving women access to high-quality, effective menopause support without the confusion will make finding the right products less overwhelming."
Tesco's category director for Health and Wellness Tom Lye said: "We're delighted to be continuing our work with GenM to support our customers and colleagues going through menopause.
"Following a successful trial last year, we hope that having these permanent menopause-friendly bays in 93 of our large stores will provide reassurance and education as well as helping signpost customers to products that may be safer when going through the menopause or that might ease associated symptoms."
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The initiative, rolling out in April 2025, aims to support the 15.5 million women currently navigating menopause in the UK.
Following a successful trial in February 2024, these dedicated sections will now become a permanent fixture in Tesco's larger stores nationwide.
The menopause-friendly bays will feature MTick-certified products specifically designed to support women experiencing any of the 48 signs of menopause.
This move comes as research reveals 87 per cent of menopausal women feel overlooked and underserved by retailers.
The permanent bays demonstrate Tesco's long-term commitment to making menopause more visible and bringing both choice and trust to their shoppers.
MTick certification is the trusted shopping symbol for menopause-friendly products, helping women identify items that may ease or support menopause symptoms.
Every brand carrying the MTick must meet strict qualifying criteria, including minimum nutrient levels for food supplements and ensuring quality for menopausal consumers.
The dedicated bays will display products certified to help with various symptoms, from skin and hair changes to bladder weakness and mood changes.
Women can also access educational content about the breadth of product choices available.
The fixtures include QR codes linking to GenM's 48 signs page, providing valuable education and guidance.
Women aged 45 to 55 account for a £2.4 billion market in Health & Beauty, making them the fastest-growing shopper segment.
Sales of menopause-related health and beauty products are projected to grow 138 per cent from 2020. The market is expected to reach £100million by 2028.
This data demonstrates the significant growth of the menopause category and increasing numbers of shoppers seeking menopause-friendly solutions.
The menopause-friendly bays will feature a range of MTick-certified products from household names including Always, Charles Worthington, Mitchum, Sanex and TENA.
They will also support challenger brands such as WUKA, Peachie, FaceFacts, The Solution, So Divine, and NutriBurst.
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Chief commercial officer at Nutriburst Victoria Young said: "The initiative that Tesco has spearheaded is a fantastic step forward for building awareness of the symptoms of menopause early on as well as the range of effective and carefully curated solutions.
"Giving women access to high-quality, effective menopause support without the confusion will make finding the right products less overwhelming."
Tesco's category director for Health and Wellness Tom Lye said: "We're delighted to be continuing our work with GenM to support our customers and colleagues going through menopause.
"Following a successful trial last year, we hope that having these permanent menopause-friendly bays in 93 of our large stores will provide reassurance and education as well as helping signpost customers to products that may be safer when going through the menopause or that might ease associated symptoms."
Find Out More...