Co-op's latest twist on a seasonal favourite is causing a stir on social media, as shoppers react to the launch of Irresistible Apple Crumble Hot Cross Buns.
The hot cross buns, which come in packs of four and are priced at £2 Co-op, are brimming with sultanas, semi-candied Bramley apple pieces, Bramley apple compote and a cinnamon crumble topping.
Posts by the food blog Newfoodsuk regarding the treat have generated hundreds of likes and comments from excited customers.
The fusion of traditional hot cross buns with the flavours of apple crumble has sparked significant interest online, with many followers expressing their eagerness to try the new variety.
Co-op's exciting innovation has even prompted numerous shoppers to plan a special trip to their local store to snap up a pack.
"OMG, straight in my basket please," wrote one enthusiastic social media user, while another declared, "Oh my god! Need some!".
Several commenters shared their immediate plans to visit Co-op stores, with one stating: "I'm literally on my way to the Co-op to find these right now."
"Might have to stop at Co-op on the way home tomorrow to see if they have them," another eager shopper posted.
Some customers have already raced to their local Co-op seeking out the seasonal treats, with one reporting: "Went to the shop, last pack there. Can't wait to try."
Others expressed their enthusiasm with comments like "yummy, yummy", "Now these are me" and "It just keeps getting better". One even described the hot cross buns as a "need".
But while most social media users were delighted to hear that Co-op Irresistible Apple Crumble Hot Cross Buns have landed on shelves, not everyone was convinced."
"These hot cross buns with different flavours are usually tasteless," commented one traditionalist.
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Another shopper maintained that "you won't beat an original with lots of butter".
One customer who tried the new variety was particularly disappointed, stating: "I threw them away too soft and just no not hot cross bunny for me."
In other supermarket news, with February 14 fast approaching, Morrisons has launched a limited-edition strawberry heart-shaped tart and meal deal offering to celebrate Valentine's Day.
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