A Norwich restaurant has started charging punters £100 for ham and pineapple pizza in protest at the controversial dish.
Owners and staff at Lupa Pizza in the cathedral city have, despite their disgust, added the topping to their delivery menu - but only with the eye-watering price tag.
"Yeah, for £100 you can have it. Order the Champagne too! Go on you monster!" a description on the pizzeria's menu reads.
And Lupa co-owner Francis Woolf is just as scathing.
"I absolutely loathe pineapple on a pizza," he said.
While head chef Quin Jianoran said: "I love a Pina Colada, but pineapple on pizza? Never. I'd rather put a bloody strawberry on one than that tropical menace."
A 2017 YouGov poll on Hawaiian pizza found that 53 per cent of Britons were keen on the topping - leagues below the 84 per cent who said they liked pizza in general, and the 82 who liked pineapple.
Meanwhile, as many as 41 per cent of those surveyed said they actively disliked pineapple on pizza.
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The invention of the Hawaiian pizza is often credited to restaurant owner Sam Panopoulos, who moved to Canda from Greece in the 1950s.
Panopoulos started adding pineapple to his pizzas in the 1960s - just after Hawaii joined the United States in 1959 - and is thought to have named the dish a "Hawaiian" after the brand of tinned pineapple he used.
"We just put it on, just for the fun of it, see how it was going to taste," he told the BBC, shortly before his death.
In 2017, the president of Iceland was forced to admit that he had no plans to formally ban the topping after telling high school students that he was "fundamentally opposed" to the dish.
But over in Italy, some chefs aren't as dismissive.
One restaurant, Neapolitan-run Uao Pizza in Turin, introduced a limited-edition pizza named "PineNaples" for a month - but customers enjoyed it so much, it's now a permanent fixture.
In a modern twist on the divisive classic, the PineNaples boasts a pineapple cream base - topped with mozzarella, ham and flaked salted ricotta.
Find Out More...
Owners and staff at Lupa Pizza in the cathedral city have, despite their disgust, added the topping to their delivery menu - but only with the eye-watering price tag.
"Yeah, for £100 you can have it. Order the Champagne too! Go on you monster!" a description on the pizzeria's menu reads.
And Lupa co-owner Francis Woolf is just as scathing.
"I absolutely loathe pineapple on a pizza," he said.
While head chef Quin Jianoran said: "I love a Pina Colada, but pineapple on pizza? Never. I'd rather put a bloody strawberry on one than that tropical menace."
A 2017 YouGov poll on Hawaiian pizza found that 53 per cent of Britons were keen on the topping - leagues below the 84 per cent who said they liked pizza in general, and the 82 who liked pineapple.
Meanwhile, as many as 41 per cent of those surveyed said they actively disliked pineapple on pizza.
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The invention of the Hawaiian pizza is often credited to restaurant owner Sam Panopoulos, who moved to Canda from Greece in the 1950s.
Panopoulos started adding pineapple to his pizzas in the 1960s - just after Hawaii joined the United States in 1959 - and is thought to have named the dish a "Hawaiian" after the brand of tinned pineapple he used.
"We just put it on, just for the fun of it, see how it was going to taste," he told the BBC, shortly before his death.
In 2017, the president of Iceland was forced to admit that he had no plans to formally ban the topping after telling high school students that he was "fundamentally opposed" to the dish.
But over in Italy, some chefs aren't as dismissive.
One restaurant, Neapolitan-run Uao Pizza in Turin, introduced a limited-edition pizza named "PineNaples" for a month - but customers enjoyed it so much, it's now a permanent fixture.
In a modern twist on the divisive classic, the PineNaples boasts a pineapple cream base - topped with mozzarella, ham and flaked salted ricotta.
Find Out More...