As the first snowflakes of winter descend upon the UK, Marks & Spencer has unveiled its biggest range ever of mince pies, marking the official start of the festive season.
The retail giant is ready to meet customer demand, with shoppers reportedly "ready and raring" for mince pie season to begin.
M&S has declared there's "snow time to waste" as Britons embrace the winter weather and seek out its first mince pie of the season.
The expanded range promises "a mince pie for everyone," signalling the retailer's most ambitious festive offering to date.
M&S is anticipating record-breaking sales, projecting that customers will consume one mince pie every second from now until Christmas Day.
A recent customer survey on M&S's social media revealed mince pies tied with Pigs in Blankets as the number one product helping shoppers "Step into Christmas" and embrace the festive spirit.
The retailer expects to sell over seven million pigs in blankets this season.
Leading M&S's festive range is its award-winning Collection Mince Pies, featuring a distinctive caramelised sugar pastry that delivers a rich, toasty flavour.
The premium mince pies are part of M&S’s collection of pastry recipes which all incorporate Wild Farmed flour.
M&S suggests pairing luxury mince pies with pioneering White Mulled Wine, a first-of-its-kind offering on the high street.
The White Mulled Wine has already achieved bestseller status and is attracting rave reviews from customers.
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To complement its mince pie range, M&S is launching innovative festive cream pairings expected to go viral on social media.
The new offerings include Mince Pie flavoured Extra Thick Cream and Collection Dark Caramel flavoured Clotted Cream, both priced at £2.40 for 113g.
These seasonal additions join M&S's comprehensive range of festive treats.
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