Marks & Spencer is set to launch a new limited-edition Collection Pistachio Creme spread this weekend, arriving in stores nationwide on Saturday, February 15.
The Italian-made spread promises "silky-smooth creaminess" and is made with premium nuts and no artificial ingredients.
With Pancake Day on the horizon, the supermarket's Collection Pistachio Creme spread comes at the perfect time.
But the versatile spread can be enjoyed in numerous other ways: think drizzled over cakes, swirled into ice cream - or even eaten straight out of the jar with a spoon.
Indeed, the "seriously irresistible" spread promises a decadent experience that "has to be tasted to be believed".
The supermarket even claimed that the new concoction "takes indulgence to a whole new level".
Its launch follows significant social media buzz around the pistachio flavour, which has seen searches and posts increase by 50 per cent this year.
The new spread follows the success of M&S' viral Easter Pistachio rolled eggs, which some fans called "the best thing M&S has ever created".
It also builds on the popularity of the retailer's Collection Hazelnut Spread and Collection Chocolate Hazelnut Creme.
The limited-edition Collection Pistachio Creme will be available in M&S stores nationwide and online via Ocado from February 15.
Commenting on the new launch, director of product development, Kathryn Turner, said: "We've seen the pistachio trend explode in the past few months both on restaurant menus and on social media, so it's a real focus for us as one of our top flavour trends this year.
"Our top-quality Collection Pistachio Creme is perfect for adding a touch of luxury to your day, whether you’re having a sweet snack, making an amazing dessert, or simply looking for something indulgent to top your pancakes."
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This exciting launch comes as M&S catches shoppers' attention with a unique vegetable.
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