Lidl is set to trial a new Click, Reserve & Collect service via its Lidl Plus app, giving customers the chance to reserve popular Middle of Lidl products before they arrive in stores.
The trial launches on Monday April 7, marking the first time the supermarket has offered this reservation service.
[FONT=Roboto, sans-serif][/FONT]Customers will be able to secure items up to two weeks before they hit the shelves. The new service builds on the success of the Lidl Plus rewards app, which has amassed over 100 million users globally since its launch in 2020.
The trial aims to help shoppers avoid missing out on sought-after Middle of Lidl special buys.
The first product available through the new service will be Lidl's Parkside Robot Lawnmower, priced at £199.
Customers can reserve the lawnmower between April 7 and 13, with collection available from their preferred store between April 16 and 19.
The robot lawnmower will officially land in stores on April 24, giving Lidl Plus users early access.
At its £199 price point, the Parkside model is £150 cheaper than comparable branded versions from well-known tools brands.
The automated device allows garden owners to relax while it handles the mowing, offering significant savings compared to high-street alternatives.
Chief customer officer from Lidl GB Jassine Ouali commented: "We're always exploring bold new ways to enhance our customers' shopping experience and are pleased to be in a position where we can bring this latest trial to life.
"We know how popular our Middle of Lidl deals are, and this trial will give our Lidl Plus customers the chance to secure a must-have item before it hits the shelves. We can't wait to see how our customers respond."
The trial represents Lidl's latest innovation in digital customer experience. It specifically targets the popular Middle of Lidl range, which often features limited-time special buys that can sell out quickly.
Alongside the lawnmower, Lidl Plus customers can also reserve the Parkside Robot Lawnmower Garage for £24.99.
LATEST DEVELOPMENTS
This weather-proof docking station houses the lawnmower when not in use, providing complete protection for the device. Both items will be available to reserve via the Click, Reserve & Collect service while stocks last.
The supermarket has warned that interested customers will need to act quickly to secure the products. The trial represents Lidl's continued commitment to digital innovation through its rewards app.
With 100 million global users, Lidl Plus has proven popular with shoppers seeking additional value and benefits from their regular shopping trips.
Find Out More...
The trial launches on Monday April 7, marking the first time the supermarket has offered this reservation service.
[FONT=Roboto, sans-serif][/FONT]Customers will be able to secure items up to two weeks before they hit the shelves. The new service builds on the success of the Lidl Plus rewards app, which has amassed over 100 million users globally since its launch in 2020.
The trial aims to help shoppers avoid missing out on sought-after Middle of Lidl special buys.
The first product available through the new service will be Lidl's Parkside Robot Lawnmower, priced at £199.
Customers can reserve the lawnmower between April 7 and 13, with collection available from their preferred store between April 16 and 19.
The robot lawnmower will officially land in stores on April 24, giving Lidl Plus users early access.
At its £199 price point, the Parkside model is £150 cheaper than comparable branded versions from well-known tools brands.
The automated device allows garden owners to relax while it handles the mowing, offering significant savings compared to high-street alternatives.
Chief customer officer from Lidl GB Jassine Ouali commented: "We're always exploring bold new ways to enhance our customers' shopping experience and are pleased to be in a position where we can bring this latest trial to life.
"We know how popular our Middle of Lidl deals are, and this trial will give our Lidl Plus customers the chance to secure a must-have item before it hits the shelves. We can't wait to see how our customers respond."
The trial represents Lidl's latest innovation in digital customer experience. It specifically targets the popular Middle of Lidl range, which often features limited-time special buys that can sell out quickly.
Alongside the lawnmower, Lidl Plus customers can also reserve the Parkside Robot Lawnmower Garage for £24.99.
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This weather-proof docking station houses the lawnmower when not in use, providing complete protection for the device. Both items will be available to reserve via the Click, Reserve & Collect service while stocks last.
The supermarket has warned that interested customers will need to act quickly to secure the products. The trial represents Lidl's continued commitment to digital innovation through its rewards app.
With 100 million global users, Lidl Plus has proven popular with shoppers seeking additional value and benefits from their regular shopping trips.
Find Out More...