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News Jaguar's rebrand blasted for 'ridiculous' new logo and advert

Thread starter Georgia Pearce
Start date Today at 4:32 PM
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Georgia Pearce

Guest Reporter

Today at 4:32 PM

British car manufacturer Jaguar has been warned of "commercial suicide" after rebranding their logo and releasing a bold new television advert.

The luxury vehicle maker, founded in 1922, has swapped their iconic jaguar logo for a curved geometric J badge, removing any depiction of the animal the brand is based on.

FULL STORY HERE.

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