News Jaguar blasted for 'overrepresentation' in 'woke' rebrand

Georgia Pearce

Guest Reporter
British car manufacturer Jaguar has been accused of "ditching their heritage" after rebranding their logo and releasing a modern new television advert.

The luxury vehicle company, founded in 1922, has swapped their iconic jaguar logo for a simple J monogram, removing any depiction of the animal the brand is based on.

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