GB News Reporter
Guest Reporter
GB News outperformed Sky News again last month in yet another milestone for the People's Channel, the latest BARB data has revealed.
GB News averaged 66,129 live views during a 20-hour period between 6am and 2am in December.
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It surpasses Sky News' 63,452 average views by a margin of 2,677.
The figure is four per cent higher than Sky News and marks the second consecutive month that GB News has moved past its rival.
Commenting on their latest ratings success, GB News’ Head of Programming Ben Briscoe said: “These figures demonstrate the continued and unstoppable growth of the People’s Channel.
“Not only are rising numbers of people switching to GB News, but they are also sticking with us well.
“We are looking forward to welcoming more and more viewers and listeners to GB News throughout this year and beyond.”
Last month’s rating success comes after figures revealed GB News - which has set itself a goal of becoming Britain's biggest news channel by 2028 - had overtaken Sky News for the first time since its launch.
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Last November, GB News averaged 70,430 live views during a 20-hour period between 6am and 2am. The average audience for Sky News was 67,670 over the same period.
As well as overtaking Sky News, the latest BARB data also shows how GB News is closing the gap on the BBC News Channel.
Between January to November last year, GB News averaged 68.2 per cent of the BBC News channel's viewership, with 55,567 average views compared to BBC’s 81,466.
But in December, GB News increased to 83.3 per cent of the BBC News Channel's audience - 66,129 vs. 79,387. This reflects a 21.6 per cent improvement in viewership ratio.
Briscoe added: “GB News is consistently succeeding because we are more than just a news channel.
"We are a community and our audience trusts us to tell stories accurately, openly and in a way that maintains free and respectful speech.
“GB News consistently delivers content which leads and drives the news agenda.
"2025 is going to be a huge year for Great Britain - and GB News will be right at the heart of it.”
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