Asda has significantly expanded its online offerings by adding Decathlon products to George.com, marking the largest product launch of its kind on the platform.
Over 480 items from the world's leading sportswear retailer are now available for purchase, including clothing, shoes and sports accessories.
This partnership represents a milestone for Asda, as Decathlon is the first of many new third-party partners set to join the retailer's online platform.
The move builds upon Asda's existing relationship with Decathlon, which already includes 22 in-store concessions nationwide.
Looking ahead, Asda plans to introduce more third-party partnerships in 2025 through its collaboration with Virtualstock, Europe's largest drop shipping platform.
The addition of Decathlon products to George.com significantly expands Asda's online sportswear offerings.
Customers can now browse and purchase a wide range of sporting goods, including apparel, footwear, and accessories, directly from the Asda website.
The retailer's partnership with Virtualstock will enable Asda to expand its product ranges and bring more partners to George.com in the coming year.
As the retail landscape continues to evolve, Asda's strategic partnerships demonstrate its commitment to meeting changing consumer demands and enhancing its digital presence.
Senior director of online trading at George.com Michael Rowles said: "The expansion of our product ranges online is a key focus for us, so to be able to bring products from a trusted retailer like Decathlon marks a significant milestone for us.
"We're delighted to be able to bring hundreds of new Decathlon products to our website for customers to shop. We look forward to sharing more exciting plans to bring products from more of our partners to our website, as we head into next year."
In other updates to Asda's products, the supermarket is gearing up with an extensive range of spooky products for Halloween 2024.
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The retailer predicts selling up to two million pumpkins this season, with Munchkin Pumpkins starting at just 49p. Halloween baking enthusiasts can find Cake Decor Edible Blood and Slime for £1.25 each, alongside Monster Eyeball and Spooky Cupcake Cases for £1.67.
Party food options include Spider Cupcakes at £1.75 for a pack of two, Gingerbread Biscuits for 90p, and Candy Apples at 75p. The popular Miles the Millipede cake, serving 12, returns at £7.50.
For those hosting Halloween gatherings, Asda offers themed wines like Screaming Devil Rose and Diablo Dark Red, available with a 25 per cent discount when buying six bottles.
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